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Why SMS Is Essential to an Omnichannel Engagement Strategy

An effective omnichannel strategy is your key to improving customer satisfaction. Not only does it allow customers to move seamlessly across and between channels, utilizing an omnichannel approach also offers a personalized user experience with consistent brand messaging. According to a survey and research conducted by Forrester Consulting and sponsored by Somos, texting is an essential part of an effective omnichannel strategy.

Consider the following findings from Forrester Consulting’s research:

  • After adopting texting, 49% of brands reported an improvement in customer experience
  • 41% percent of brands that adopted texting also reported increased sales
  • Brands that offered texting reported an average of 10% growth year-over-year

Read more about how texting can improve your omnichannel strategy when you check out “Text Me When You’re Ready - Serve Customers On Their Terms With Text-Enabled Toll-Free Numbers.” 

New Research at Your Fingertips

Survey findings affirm the benefits of business texting adoption. Download this report to see how business texting can help deliver a better customer experience and increased bottom line.

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